TV Shows and Hashtags

September 29, 20121 Comment

“I strongly believe that TV Shows shouldn’t have a twitter account they can create a hash-tag & communicate with the audience through the Channel’s account” – Heba AlSamt

Today, the impact of social media on media has been to such an extent that even television channels are making their presence. Television channels are using the power of social media to increase the popularity of the shows which is awesome knowing that nowadays people are found multitasking on digital devices while in front of a television and sharing with their friends and live tweeting.

So Why a “hashtag” and not an “account”?

VOD is growing …

September 28, 2012

VOD (Video On Demand) is taking over the world … yes I believe in that.

Video on demand continues to expand around the world every day, which means that TV content will find a wider audience globally. Nowadays, video is in demand, as never before. The days when if you missed an episode of a TV series you had to borrow a tape from a friend or wait for a repeat of the show is gone. Today we as audience are used to watching what we like, when we like, and we do not have to miss a thing. The audience is in control and this should be considered by all of the broadcasters and TV channels.

Outsourcing social media management

June 14, 20122 Comments

Should I Outsource My Social Media Management?

Well, I am not against outsourcing but part of the beauty of social media is its authenticity. Social media is built on trust and real credibility and by outsourcing it you are misleading people and you lose the trust.

Outsourcing takes the “social” out of social networking. Social networking requires a personal connection with those you are trying to network with. You can only do this yourself. To me outsourcing social media is like hiring someone else to answer your phone or email pretending to be you. (image this for a bit) would you do that? Hope not!

What annoys you about social media?

April 1, 2012

Even though we love social media, there’s still something to complain about, it has become human nature to complain about anything whatsoever .. Even though social media is the “flavor du jour”, David Spark was able to find plenty of people willing to tell him what really annoys them about social networking.
Read more

What is #ff on Twitter?

March 16, 2012

Have you seen the #ff on your timeline today? #ff stands for “Follow Friday” and is a signal of your support and recommendation of fellow Twitter users to your friends. It encourages users to refer their followers to interesting ‘Tweeters’ the first user is interested in or admires or thinks is particularly knowledgeable on a topic. This started in 2009 when one man was considering the issue of who to follow – how to find good people on twitter.

Timeline for Facebook Fan Pages

March 2, 2012

Here we go again .. Facebook New Timeline have made its way from profiles to fan pages now!

An annoying change with the new Facebook timeline is that you can no longer have a landing page or welcome tab for your business page, a favored feature for many savvy brands. I believe that this option was one of the primary ways to control the first impression a user encountered. Not having this option will drastically change user impressions when they first visit the page. Maybe brands should be translating their key messages into visual images before it gets forced on us!