Okay, so all what every one is discussing today is “Will Instagram Stories kill Snapchat?” disregarding the main subject which is the “ephemeral” functionality and storytelling. Before I answer the question everyone is asking I want to discuss few things with all of you.
First of all we all know that Instagram pretty much copied Snapchat stroke for stroke, that’s a fact and we can’t not acknowledge it. Second of all I respect that when Instagram CEO interrupted the question about Snapchat being pioneered a lot of this format of content and saying “They deserve all the credit.” Third of all, with all my respect to Snapchat (I do use it and will still use it) I believe that Instagram re-used a a confusing feature and made it useful to everyone, with a number of improvements.